The Melbourne based label prides itself on being positioned in the beating heart of culture, fashion and accessories across Australia. They required an identity to found their presence upon.
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Our goal was to create a brand that was powerful, that created an impact on whatever it was placed on. We looked to the influence that a Roman stamp or brand had and sort to replicate this in a contemporary way. The more organic supporting elements would be used to complement this.
Our team was extremely satisfied with the results of this project. Having accepted our branding Imperator commissioned us to develop digital applications, such as as a website and online store as well as store signage, clothing tags and custom packaging.
Duchamp Design really helped us to make a mark in our area. The work they did initially helped build our sales and the site really opened up doors for us. I am excited to see where this will all take us moving into the new year and I can safely say it wouldn’t have been possible without Duchamp Design.
– Richard Winters / Owner
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